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INTRODUCTION

As for today's generation, the concept of marketing is not compatible anymore to classical marketing and advertising mediums. Such mediums include the television sets, radios, magazines, newspapers and the like. As the World Wide Web potentially growing more and more with each passing time, the marketers of today bring their own advertisements and product endorsements to the Internet. And thus, the concept of Marketing Online is becoming dominant.

THE DEFINITION AND AN OVERVIEW OF THE TERM MARKETING

What is the meaning of the term “Marketing”? As a definition, it is the means for any existing business to promote its own growth. It takes into consideration the people's, or the consumers', wants. The attention of these customers are being focused towards a certain kind of product or a certain kind of service. And with this taking place, the want is more and more turned into a need.

Marketing, in a sense, is a creative industry. It is so due to the fact that the art of advertising is involved and with it the art of selling also. It convinces the customer to avail for this kind of product or service. The goal here is to satisfy and fulfill the customer's wants. Aside from this, marketing also looks after the customer's possible wants in the future, tracked through marketing researches. So the marketers improve their products so that the customer will continue to patronize them in the near future.

THE CONCEPT OF “OLD SCHOOL” ADVERTISING BEGINS TO END

Old school marketing is done through classic mediums like television sets, radios, newspapers, magazines, etc. This has been the trend that marketers have followed in many years. Television and radio are media that advertise and promotes different kinds of products, like soap, drinks, different kinds of home appliances, kitchen wares, video games, cars, etc.

This kind of classic advertising is coming to an end. Say for example, television viewers have their own cable connections today, which focus mainly on full-length movies without advertisements. Listeners of the radio focus only on the songs they hear, neglecting any ads or product announcements being promoted after the songs. Another are newspapers, wherein readers of it only focus on the news and current events, neglecting any product promotions put on the paper. As with magazines, readers only focus on the articles they want, articles about sports and entertainment and so on, often neglecting ads being placed on them.

Therefore, it can be seen here that old school advertising concept is declining. And marketers have been looking for ways and alternatives to cope up with the changing times.

THE INTERNET, A PERFECT ALTERNATIVE FOR ADVERTISING

As the World Wide Web is rapidly becoming more and more popular nowadays, todays marketers saw it as an opportunity to advertise and promote their respective products. As for this reason, they opt for Marketing Online. As people surf the World Wide Web everyday, many advertisements and product promotions are seen on almost any sites on the internet. When they surf, pop-outs of different kinds of products and services stick right out of the screen.

With this point of view, one can say that the internet is the place of opportunity for online marketers to have their products sold and getting better chances of success.

AN OUTLOOK OF A POSSIBLE FUTURE

As the concept of the Internet overcoming the old school media like television and radio, we can see a future where the World Wide Web is the only place for advertisements. Television will just promote movies and cartoon shows, radios will only feature songs and DJ (Disk Jockey) commentaries, newspapers will just provide people with current events all around the world and magazines will only feature things related to sports and entertainment.

But that's only just a possible outlook. But it can't be denied that the Internet is making its way to promote more and more advertisements for different kinds of products and services for many online marketers. And with this in mind Marketing Online will become one big effective trend for marketers in the years to come!

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Michael John Araujo, an article writer (http://writer.co.nr) is now going for the concept of internet marketing too(http://thanos.con.nr).